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Apple has released new iPhones, new Apple Watches, a new iPad mini, and a flotilla of software updates this fall, but Mac hardware has gone unmentioned so far. That's set to change next week, according to an uncharacteristically un-cryptic post from Apple Worldwide Marketing SVP Greg Joswiak earlier today.
Imploring readers to "Mac [sic] their calendars," Joswiak's post teases "an exciting week of announcements ahead, starting on Monday morning." If the wordplay wasn't enough, an attached teaser video with a winking neon Mac logo drives the point home.
Though Joswiak's post was light on additional details, months of reliable rumors have told us the most likely things to expect: refreshed MacBook Pros and 24-inch iMacs with few if any external changes but new Apple M4-series chips on the inside, plus a new M4 Mac mini with a substantial design overhaul. The MacBook Pros and iMacs were refreshed with M3 chips almost exactly a year ago, but the Mac mini was last updated with the M2 back in early 2023.
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Imploring readers to "Mac [sic] their calendars," Joswiak's post teases "an exciting week of announcements ahead, starting on Monday morning." If the wordplay wasn't enough, an attached teaser video with a winking neon Mac logo drives the point home.
Though Joswiak's post was light on additional details, months of reliable rumors have told us the most likely things to expect: refreshed MacBook Pros and 24-inch iMacs with few if any external changes but new Apple M4-series chips on the inside, plus a new M4 Mac mini with a substantial design overhaul. The MacBook Pros and iMacs were refreshed with M3 chips almost exactly a year ago, but the Mac mini was last updated with the M2 back in early 2023.
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