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Credit: Robert Triggs / Android Authority
- Apple Intelligence is struggling to gain traction, with internal data apparently showing low adoption despite its big marketing push.
- A major Siri overhaul planned for iOS 19 has apparently been delayed, and Apple insiders now expect a fully modernized version won’t arrive until 2027.
- Apple will need to resolve key issues and speed up development if it wants to avoid falling further behind its fast-moving rivals.
Anyone who’s watched Apple’s livestream events since last summer might have assumed that Apple Intelligence was going to be an industry game-changer, but it appears that these AI ambitions have been facing setbacks behind the scenes. Internal data suggests that Apple Intelligence features have failed to gain traction, and a push to merge it with Siri to create a unified tool for iOS is also facing delays.
According to an in-depth Bloomberg article by Apple-specialized tech journalist Mark Gurman, despite the company’s efforts to position itself as a major player in artificial intelligence, real-world adoption of Apple’s AI tool remains extremely low.