Обзор Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

[Обзор]

Credit: Dell

• Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix.
• The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).
• The new devices put a greater focus on AI with a new toolkit, NPU, and other extras for select models.

Dell has utilized the XPS and Inspiron brands since the 1990s, but all good things must come to an end. Today, Dell announced its brand-new lineup, which effectively replaces its older offerings with a more streamlined product line. Products that previously fell under the XPS and Inspiron families will now be branded simply as Dell devices, while Latitude-level devices will transition to the Dell Pro family. Finally, the higher-end Dell Precision family is being replaced by the Dell Pro Max family.

Let’s take a closer look at the reasoning behind this rebranding, as well as the new models being unveiled at CES 2025.