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    News Don’t call it a drone: Zipline’s uncrewed aircraft wants to reinvent retail

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    The skies around Dallas are about to get a lot more interesting. No, DFW airport isn't planning any more expansions, nor does American Airlines have any more retro liveries to debut. This will be something different, something liable to make all the excitement around the supposed New Jersey drones look a bit quaint.

    Zipline is launching its airborne delivery service for real, rolling it out in the Dallas-Fort Worth suburb of Mesquite ahead of a gradual spread that, if all goes according to plan, will also see its craft landing in Seattle before the end of the year. These automated drones can be loaded in seconds, carry small packages for miles, and deposit them with pinpoint accuracy at the end of a retractable tether.

    It looks and sounds like the future, but this launch has been a decade in the making. Zipline has already flown more than 1.4 million deliveries and covered over 100 million miles, yet it feels like things are just getting started.

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