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Illustration by Alex Castro / The Verge
Netflix is raising prices yet again. In its latest earnings report released Tuesday, the streaming service announced that “we are adjusting prices today across most plans” in the US, Canada, Portugal, and Argentina.
The Wall Street Journal and Bloomberg report that its ad-supported tier is increasing from $6.99 to $7.99 per month, while the standard ad-free tier will go from $15.49 to $17.99 per month. Its highest-priced premium tier is also increasing from $22.99 to $24.99 per month.
The Verge reached out to Netflix with a request for more information about the price changes but didn’t immediately hear back. “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company’s letter to investors says.
Netflix ended the last quarter of 2024 with a strong slate of content, with the company saying it added 19 million new subscribers, the most in its history.
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