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It’s official: Nvidia’s next generation of gaming graphics is here, and friends, the GeForce RTX 50-series looks pretty compellingly priced on paper. Nvidia CEO Jensen Huang announced not just one, not two, but eight different GeForce RTX 50-series graphics cards powered by a new “Blackwell” GPU architecture during his CES 2025 keynote – four for desktop, and four for laptops, all compatible with a new DLSS 4 generation.
The same GPUs were announced for both form factors: The GeForce RTX 5090, 5080, 5070 Ti, and 5070. It was a big difference from AMD’s keynote, where RDNA 4 and the Radeon RX 9070 weren’t even mentioned despite press receiving a high-level briefing.
Let’s start with Nvidia’s hotly anticipated desktop graphics cards. They’re actually cheaper than expected!
Meet Nvidia’s RTX 50-series desktop graphics cards
Nvidia
I was convinced that the GeForce RTX 5090 would cost $2,500 or more based off the leaked specs. Well, Jensen didn’t really get into product level specs, but at $1,999, it’s a relative bargain (especially for AI researchers, if not necessarily gamers) if the rumors hold true.
The theme goes down the line: At $999, the RTX 5080 costs $200 less than the 4080 did at launch (and the same as the RTX 4080 Super). At $749 and $549, the RTX 5070 Ti and RTX 5070 cost $50 less than their predecessors (though to be fair, I called the RTX 4070 Ti “hobbled and wildly overpriced”). Better yet, Jensen said that the RTX 5070 delivers RTX 4090-class performance for roughly a third of the price.
Inside the new dual-fan “double flow through” Nvidia Founders Edition design, with an absolutely miniscule PCB.
Nvidia
If that’s true in games and not just AI workloads or benchmarks, it’s an exciting start to the new generation – but be warned that these starting prices for Nvidia’s overhauled Founders Edition versions may not reflect the same price you’ll see on custom third-party cards. Look for RTX 50-series graphics cards to start hitting the market later this January in some form. Nvidia didn’t say which cards are launching when.
Nvidia GeForce RTX 50-series laptops
Usually, Nvidia launches desktop GPUs well before their laptop counterparts, but not with the RTX 50-series! Well, kinda. They’re launching in March, while the desktop cards launch this month, but Jensen revealed both onstage.
Nvidia
Details were scant beyond what you see in the screenshot above. The GeForce RTX 5090 will be available in laptops starting at $2,899; the RTX 5080 in laptops starting at $2,199; the RTX 5070 Ti in laptops starting at $1,599; and the RTX 5070 in laptops starting at $1,299.
Pay close attention to the cited AI TOPs under the model numbers for both the laptop and desktop GPUs, though. Laptop graphics tend to be cut-down from their desktop cousins, and the AI TOPS suggests that’s the case with the RTX 50-series too. The RTX 5090 desktop card offers 3,400 AI TOPS while the laptop version hits 1,850 – about the same level as the desktop RTX 5080. (No surprise there, as the laptop 4090 is basically a desktop 4080 stuffed into a notebook.) The same trend continues down the laptop 50-series line.
What’s inside Blackwell?
Nvidia
That’s all well and good, but how do these puppies perform? Jensen didn’t get into details on-stream, instead relaying some high-level tech Blackwell specs that matter more for AI researchers than gamers – AI TOPS, RT TFLOPS, “AI management processor,” and the like. You can see it all in the screenshot above.
On the plus side, at least some of Nvidia’s RTX 50-series will include bleeding-edge GDDR7 memory, helping to deliver up to 1.8TB/s of memory bandwidth, or twice what was possible with its predecessor. It will also offer dual shaders for INT and floating point calculations (the big two for traditional gaming graphics), the ability to intermix GPU and AI workloads as needed, and programmable GPU shaders that can process neural network tasks.
If it sounds like Nvidia is going all-in on AI, well, they have been for years. Haven’t you seen DLSS and DLSS 3 Frame Gen? On that note, Jensen also teased DLSS 4, complete with “neural texture compression” and “neural materials” that reduce the need for traditional GPU rendering even further.
Nvidia
Nvidia says that while DLSS 3 could inject AI-generated frames between every GPU-rendered frame, DLSS 4 can infer three full frames off of a single traditional frame. Hey, AI upscaling is killing native graphics, after all. Jensen said that a total of about 33 million pixels are generated for four frames of 4K imagery; with DLSS 4, that’s still true, but the GPU is only rendering about two million of those, with AI doing the rest of the heavy lifting.
Bonkers – and potentially very, very game changing if it works as advertised. That’s a big if, though, and there are plenty of questions still swirling around the RTX 50-series’ capabilities after Nvidia’s detail-light keynote. Stay tuned to PCWorld (and PCWorld’s YouTube channel!) for all the latest updates and news coming from CES 2025.
The same GPUs were announced for both form factors: The GeForce RTX 5090, 5080, 5070 Ti, and 5070. It was a big difference from AMD’s keynote, where RDNA 4 and the Radeon RX 9070 weren’t even mentioned despite press receiving a high-level briefing.
Let’s start with Nvidia’s hotly anticipated desktop graphics cards. They’re actually cheaper than expected!
Meet Nvidia’s RTX 50-series desktop graphics cards
Nvidia
I was convinced that the GeForce RTX 5090 would cost $2,500 or more based off the leaked specs. Well, Jensen didn’t really get into product level specs, but at $1,999, it’s a relative bargain (especially for AI researchers, if not necessarily gamers) if the rumors hold true.
The theme goes down the line: At $999, the RTX 5080 costs $200 less than the 4080 did at launch (and the same as the RTX 4080 Super). At $749 and $549, the RTX 5070 Ti and RTX 5070 cost $50 less than their predecessors (though to be fair, I called the RTX 4070 Ti “hobbled and wildly overpriced”). Better yet, Jensen said that the RTX 5070 delivers RTX 4090-class performance for roughly a third of the price.
Inside the new dual-fan “double flow through” Nvidia Founders Edition design, with an absolutely miniscule PCB.
Nvidia
If that’s true in games and not just AI workloads or benchmarks, it’s an exciting start to the new generation – but be warned that these starting prices for Nvidia’s overhauled Founders Edition versions may not reflect the same price you’ll see on custom third-party cards. Look for RTX 50-series graphics cards to start hitting the market later this January in some form. Nvidia didn’t say which cards are launching when.
Nvidia GeForce RTX 50-series laptops
Usually, Nvidia launches desktop GPUs well before their laptop counterparts, but not with the RTX 50-series! Well, kinda. They’re launching in March, while the desktop cards launch this month, but Jensen revealed both onstage.
Nvidia
Details were scant beyond what you see in the screenshot above. The GeForce RTX 5090 will be available in laptops starting at $2,899; the RTX 5080 in laptops starting at $2,199; the RTX 5070 Ti in laptops starting at $1,599; and the RTX 5070 in laptops starting at $1,299.
Pay close attention to the cited AI TOPs under the model numbers for both the laptop and desktop GPUs, though. Laptop graphics tend to be cut-down from their desktop cousins, and the AI TOPS suggests that’s the case with the RTX 50-series too. The RTX 5090 desktop card offers 3,400 AI TOPS while the laptop version hits 1,850 – about the same level as the desktop RTX 5080. (No surprise there, as the laptop 4090 is basically a desktop 4080 stuffed into a notebook.) The same trend continues down the laptop 50-series line.
What’s inside Blackwell?
Nvidia
That’s all well and good, but how do these puppies perform? Jensen didn’t get into details on-stream, instead relaying some high-level tech Blackwell specs that matter more for AI researchers than gamers – AI TOPS, RT TFLOPS, “AI management processor,” and the like. You can see it all in the screenshot above.
On the plus side, at least some of Nvidia’s RTX 50-series will include bleeding-edge GDDR7 memory, helping to deliver up to 1.8TB/s of memory bandwidth, or twice what was possible with its predecessor. It will also offer dual shaders for INT and floating point calculations (the big two for traditional gaming graphics), the ability to intermix GPU and AI workloads as needed, and programmable GPU shaders that can process neural network tasks.
If it sounds like Nvidia is going all-in on AI, well, they have been for years. Haven’t you seen DLSS and DLSS 3 Frame Gen? On that note, Jensen also teased DLSS 4, complete with “neural texture compression” and “neural materials” that reduce the need for traditional GPU rendering even further.
Nvidia
Nvidia says that while DLSS 3 could inject AI-generated frames between every GPU-rendered frame, DLSS 4 can infer three full frames off of a single traditional frame. Hey, AI upscaling is killing native graphics, after all. Jensen said that a total of about 33 million pixels are generated for four frames of 4K imagery; with DLSS 4, that’s still true, but the GPU is only rendering about two million of those, with AI doing the rest of the heavy lifting.
Bonkers – and potentially very, very game changing if it works as advertised. That’s a big if, though, and there are plenty of questions still swirling around the RTX 50-series’ capabilities after Nvidia’s detail-light keynote. Stay tuned to PCWorld (and PCWorld’s YouTube channel!) for all the latest updates and news coming from CES 2025.