Обзор 6G doesn’t exist yet, but Comcast has agreed to stop using 10G branding

[Обзор]

Credit: Comcast

• Comcast has agreed to pull 10G branding for its fixed-line network after a ruling by an advertising standards body.
• The watchdog found that Comcast’s use of the term was misleading and suggested its network was faster than 5G.

Telecoms networks are no strangers to misleading consumers with sketchy terms. Now, it turns out that Comcast has agreed to stop 10G branding after losing an appeal to an advertising watchdog.

The National Advertising Division (NAD) found that Comcast’s 10G branding for its Xfinity network was misleading, but the US company appealed the ruling via the National Advertising Review Board (NARB). Now, the NARB has agreed (h/t: Ars Technica) that the 10G term was indeed misleading.