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    News Apple Announces M1 Pro & M1 Max: Giant New Arm SoCs with All-Out Performance

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    Today’s Apple Mac keynote has been very eventful, with the company announcing a new line-up of MacBook Pro devices, powered by two different new SoCs in Apple’s Silicon line-up: the new M1 Pro and the M1 Max.

    The M1 Pro and Max both follow-up on last year’s M1, Apple’s first generation Mac silicon that ushered in the beginning of Apple’s journey to replace x86 based chips with their own in-house designs. The M1 had been widely successful for Apple, showcasing fantastic performance at never-before-seen power efficiency in the laptop market. Although the M1 was fast, it was still a somewhat smaller SoC – still powering devices such as the iPad Pro line-up, and a corresponding lower TDP, naturally still losing out to larger more power-hungry chips from the competition.

    Today’s two new chips look to change that situation, with Apple going all-out for performance, with more CPU cores, more GPU cores, much more silicon investment, and Apple now also increasing their power budget far past anything they’ve ever done in the smartphone or tablet space.

     
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