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- RCS is here, and that means texting between Android and iOS just got a whole lot nicer.
- Google brings its talking Pixel and iPhone back to help promote the accomplishment.
- Of course, Google can’t help but criticize Apple just a bit for being this late to the party.
This week has been a big one for mobile communication, and with the release of iOS 18, iPhone users are getting their first major taste of RCS. The cross-platform messaging standard isn’t just a much-needed modernization of old-fashioned SMS text messages, but an opportunity for smartphone users everywhere to really start interacting on a level playing field. Understandably, Google is very hyped about the whole thing, and has cooked up another of its cute little anthropomorphized iPhone and Pixel ads to help share the news.
You might remember these guys from earlier appearances in the likes of the Pixel 8 afterparty, but now we’ve got our iPhone and Pixel showing up for a therapy session in what appears to be an impressively faithful recreation of Dr. Melfi’s office from The Sopranos (you knew you saw that circular table and tissues before).
