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Oakleys are considered stylish and popular with athletes — which is probably why Meta’s keen to partner. | Photo by Mark Brown/Getty Images
Meta may be releasing new Oakley-branded smart glasses later this year, according to a new Bloomberg report.
The Oakley-branded glasses, internally referred to as “Supernova 2”, would be based on the brand’s Sphaera glasses. Instead of housing the cameras on the side, the Supernova 2 would shift the camera to the center of the frame. The idea is to appeal to cyclists and other outdoor athletes. The report didn’t detail any other potential features, though the Oakley glasses would ostensibly have similar features to the current Ray-Ban Meta glasses.
Oakley, like Ray-Bans, are a subsidiary of eyewear giant EssilorLuxottica. The move to expand Meta’s tech to other brands under EssilorLuxottica’s umbrella is a savvy one. While the Ray-Ban Meta smart glasses are good for discreet, everyday wear, they’re a bit heavy for endurance sports and lack certain features like polarized lenses for better visibility. Oakleys are also considered stylish and popular among professional athletes. Conceptually, they’re similar to the now discontinued Bose Frames Tempo, which allowed athletes to have open-ear audio with polarized lenses in a relatively light form factor. That said, if the goal is to appeal to athletes, Meta and Oakley will likely have to address factors like weight, sweat resistance, and battery life.
The report also notes that Meta plans on launching a higher-end version of its current Ray-Ban glasses that include a display capable of delivering notifications, running simple apps, and previewing photos.
