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As has been the case for the last few Samsung smartphone launches, the most interesting bits of the Galaxy S25 series have nothing to do with hardware. For Samsung, it’s all about software — specifically, AI software features. On the Galaxy S25, one of the biggest new features is Now Brief.
The idea behind Now Brief is strong. It’s supposed to be a one-stop shop on your phone that shows all sorts of relevant info for your day — such as upcoming calendar events, friends’ birthdays, missed calls, flight/event tickets, etc. Listening to Samsung talk about Now Brief in a Galaxy S25 briefing last month, it sounded like the Google Now replacement I’d waited years for.
The idea behind Now Brief is strong. It’s supposed to be a one-stop shop on your phone that shows all sorts of relevant info for your day — such as upcoming calendar events, friends’ birthdays, missed calls, flight/event tickets, etc. Listening to Samsung talk about Now Brief in a Galaxy S25 briefing last month, it sounded like the Google Now replacement I’d waited years for.
