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Patreon, a monetization platform for content creators, has asked a federal judge to deem unconstitutional a rarely invoked law that some privacy advocates consider one of the nation's "strongest protections of consumer privacy against a specific form of data collection." Such a ruling would end decades that the US spent carefully shielding the privacy of millions of Americans' personal video viewing habits.
The Video Privacy Protection Act (VPPA) blocks businesses from sharing data with third parties on customers' video purchases and rentals. At a minimum, the VPPA requires written consent each time a business wants to share this sensitive video data—including the title, description, and, in most cases, the subject matter.
The VPPA was passed in 1988 in response to backlash over a reporter sharing the video store rental history of a judge, Robert Bork, who had been nominated to the Supreme Court by Ronald Reagan. The report revealed that Bork apparently liked spy thrillers and British costume dramas and suggested that maybe the judge had a family member who dug John Hughes movies.
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