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Some Hue products already cost more in the US than they do elsewhere.
The Philips Hue Play smart lighting for walls. Credit: Signify
Philips is upping the prices of its popular and already-expensive Hue series of smart lighting products starting July 1. The company is blaming tariffs for the changes and has suggested that prices could go up even higher after the initial bump in July.
Philips started informing its customers via an email marketing message earlier this month that prices would go up and urged people to buy Hue lighting sooner rather than later.
In a statement to the Hueblog website, Philips’ parent company, Signify, explained why people in the US will pay more for Hue products soon:
Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary.
Signify didn’t confirm how much Hue products would cost after June but noted that more changes could follow.
“Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future," the company told Hueblog.
As noted by Hueblog, some Hue products are already more expensive in the US than in other geographies. The Hue Smart Button, which came out this month, costs $33, compared to 22 euros in Europe and $25 for its predecessor. The Hue Play wall washer is $220 in the US, compared to 200 euros in Europe. Typically, Hue’s products have “converted euro prices almost 1-to-1,” Hueblog reported.
Signify’s decision to increase Hue lighting prices comes as the industry faces a 125 percent tariff rate on goods imported from China. The new tariff rate is set to take effect on July 9, but considering that the tariffs have been delayed before, some uncertainty remains around the timing and specifics of the tariffs’ ultimate implementation.
Philips’ Hue bulbs are reliable and work well. But they were already comparatively more expensive before the talks of tariffs. Higher prices will make people more hesitant to buy the costly lighting.
Without the tariffs, it’s possible that Hue products were already becoming a costlier endeavor. A couple of years ago, Philips started pushing people to use an account with its app and would not let customers use cloud-based services, such as for out-of-home connectivity, without a Hue account. At CES 2025 in January, Philips introduced an AI assistant to its app that is currently free, but there are concerns that Philips may charge for the feature one day. Philips also sells apps for syncing Hue lights with Samsung and LG TVs that cost $130 for a single TV unlock or $3 per month.
The Philips Hue Play smart lighting for walls. Credit: Signify
Philips is upping the prices of its popular and already-expensive Hue series of smart lighting products starting July 1. The company is blaming tariffs for the changes and has suggested that prices could go up even higher after the initial bump in July.
Philips started informing its customers via an email marketing message earlier this month that prices would go up and urged people to buy Hue lighting sooner rather than later.
In a statement to the Hueblog website, Philips’ parent company, Signify, explained why people in the US will pay more for Hue products soon:
Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary.
Signify didn’t confirm how much Hue products would cost after June but noted that more changes could follow.
“Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future," the company told Hueblog.
As noted by Hueblog, some Hue products are already more expensive in the US than in other geographies. The Hue Smart Button, which came out this month, costs $33, compared to 22 euros in Europe and $25 for its predecessor. The Hue Play wall washer is $220 in the US, compared to 200 euros in Europe. Typically, Hue’s products have “converted euro prices almost 1-to-1,” Hueblog reported.
Signify’s decision to increase Hue lighting prices comes as the industry faces a 125 percent tariff rate on goods imported from China. The new tariff rate is set to take effect on July 9, but considering that the tariffs have been delayed before, some uncertainty remains around the timing and specifics of the tariffs’ ultimate implementation.
Philips’ Hue bulbs are reliable and work well. But they were already comparatively more expensive before the talks of tariffs. Higher prices will make people more hesitant to buy the costly lighting.
Without the tariffs, it’s possible that Hue products were already becoming a costlier endeavor. A couple of years ago, Philips started pushing people to use an account with its app and would not let customers use cloud-based services, such as for out-of-home connectivity, without a Hue account. At CES 2025 in January, Philips introduced an AI assistant to its app that is currently free, but there are concerns that Philips may charge for the feature one day. Philips also sells apps for syncing Hue lights with Samsung and LG TVs that cost $130 for a single TV unlock or $3 per month.
