News Samsung claims its Ballie AI robot will actually be released this year

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Is Samsung’s round robot finally ready to roll out of CES demos and into actual homes?

Ballie, the rolling robot that reemerged at CES last year, will be shipping to consumers as an actual product sometime in 2025. That’s what Samsung is saying at the moment, anyway. We were first introduced to Ballie at CES five years ago. Since then, the robot has undergone a more practical redesign, so maybe it’s really going to happen — but I’m still more skeptical than not.

Am I the only one who thinks those wheels look a bit flimsy? Maybe Samsung is intentionally building in a weak spot and planning ahead for whenever Ballie secretly amasses an army and turns against us.

Either way, Ballie is putting in yet another CES appearance here in Las Vegas. During Samsung’s First Look event last night, I watched the latest canned demo of the round bot. Its operator asked for information about a nearby attraction, The Sphere, which Ballie first projected onto the ground. But when more details and driving directions were requested, Ballie automatically turned around and beamed its image onto a nearby wall instead so that it would have more room to work with.

You can interact with Ballie using your voice and also by stepping on buttons projected onto the floor.

Ballie is smart enough to use the wall when you need a larger view.

From there, Ballie was asked to show a movie. It brought up Sony’s Uncharted, and when commanded to make the picture bigger, Ballie was smart enough to look for a wall that could accommodate the enlarged projection. The image wasn’t particularly bright; Ballie does better in that regard when beaming onto the floor immediately in front of itself. Don’t expect any ANSI lumen miracles from this rather small gadget. The built-in speakers were plenty loud, at least, and didn’t sound tinny.

Ballie looks to be an adequate, if average portable projector. But this one’s got wheels!

In another interaction, the person demoing Ballie held up a pair of wine bottles and asked the robot which would make a better pairing for his dinner, showing that Ballie has some visual AI powers at its disposal. Responses to most queries came within a couple of seconds without any hiccups. But again, I only saw a very controlled demo, and for all I know, it’s possible that this Ballie already had these answers programmed in. I trust absolutely nothing at this show.

Ballie did not advise its human of the Surgeon General’s recent warning about alcohol’s link to cancer. Pretty suspicious, if you ask me.

You communicate with Ballie through voice, and at times, the robot also projects virtual buttons onto the floor that can be stepped on to make a selection. (I’m curious as to what its accessibility features might entail.) Samsung has also given Ballie plenty of power over the smart home; you can tell it to control your lights and various routines.

It’s not quite Samsung’s original vision, but Ballie still has some charm.

And yes, it can control your smart home gadgets.

Samsung told outlets including CNET and TechCrunch, that Ballie is indeed rolling out this year. TechRadar got an even more specific “first half of 2025” timeframe. It’s possible Samsung could share more details during its CES keynote later today. As for price, your guess is as good as mine. What’s a fair amount to pay for a robot you’ll insist on showing everyone you know for a few weeks? That is, until you grow to resent Ballie for paling in comparison to the expectations set by BB-8 and WALL-E.

I can’t wait to find out how much Ballie will cost.

Photography by Chris Welch / The Verge