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The new “Simple Snapchat.” | Image: Snap
Snapchat is undergoing its biggest redesign in years by simplifying from five to three tabs: one for messages and Stories with friends, one for the camera, and another for a TikTok-like feed of full-screen videos from creators and publishers.
The redesign, dubbed “Simple Snapchat,” was announced onstage Tuesday at Snap’s annual Partner Summit in Los Angeles. “It brings Stories closer to conversations, it simplifies content discovery, and it brings people straight into our camera to express themselves,” Snap CEO Evan Spiegel tells The Verge.
Until now, Snapchat has consisted of five main tabs: one for the Snap Map, private chats, the camera, Stories, and Spotlight, its competitor to TikTok and Instagram Reels. Once this redesign is...
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