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As part of today’s Intel Architecture Day, Intel is devoting a good bit of its time to talking about the company’s GPU architecture plans. Though not a shy spot for Intel, per-se, the company is still best known for its CPU cores, and the amount of marketing attention they’ve put into the graphics side of their business has always been a bit weaker as a result. But, like so many other things at Intel, times are changing – not only is Intel devoting ever more die real estate to GPUs, but over the next two years they are transitioning into a true third player in the PC GPU space, launching their first new discrete GPU in several generations.