Обзор This smartwatch brand grew a whopping 135% in 2024

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Credit: Kaitlyn Cimino / Android Authority

• Despite a 7% YoY decline in global smartwatch sales in 2024, one brand saw immense growth.
• As per a new report, Xiaomi clocked in a 135% increase in sales over 2023 and secured a spot among the top five smartwatch makers globally.
• Apple still holds the lion’s share of the market, although its shipments dropped 19% compared to 2023.

Although the smartphone market finally recovered last year after a two-year decline and posted a 4% YoY growth in global sales, smartwatch sales reportedly took a hit in all regions. However, according to Counterpoint’s latest market research report, one OEM defied all odds and saw staggering growth in smartwatch sales.

The research firm notes that smartwatch shipments fell 7% YoY in 2024, with market leader Apple seeing a 19% decline in sales over 2023. While Huawei and Samsung managed to stay in the green with 35% and 3% growth, respectively, Xiaomi took the market by storm with a staggering 135% YoY growth.