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- YouTube Premium subscribers pay for an ad-free viewing experience.
- Google is experimenting with a way for them to share ad-free videos with friends.
- Right now this is an extremely limited test, only available in select countries.
It’s a fact of modern life that much of the content we enjoy is locked behind subscription services. And while that’s fine when we’re all choosing to prioritize the subscriptions we value most, it can also make sharing stuff a little tricky — who hasn’t clicked a link from a friend at some point only to find themselves faced with a paywall? Google seems to be thinking about one way to possibly improve that kind of sharing experience, as it launches an experimental new feature for YouTube Premium.
Ads on YouTube are a hot-button topic, and while some viewers need no encouragement at all to sign up for Premium, others seem intent on doing everything in their power to avoid paying a single dime. And while they can ultimately still view videos, the ads they find themselves faced with can prove to be a major source of frustration.
