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Credit: Edgar Cervantes / Android Authority
- YouTube Pause ads are now rolling out widely, displaying ads when users pause videos, in addition to multiple unskippable ads during playback.
- The expansion has been driven by a positive response from advertisers. YouTube calls these ads “non-interruptive.”
- The push for more ads seems aimed at encouraging more users to subscribe to YouTube Premium.
YouTube has confirmed that it’s now rolling out Pause ads widely on the platform. , that means not only do you have to live with multiple unskippable ads, but you’ll also start seeing ads on the free version of YouTube when you pause a video.