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Compared to today, the mid-2010s seem like such an innocent and naive time on the internet. People were making Vines and hotly debating the color of a dress, but there was also some mischief on the rise. Somewhere between the peak of 4chan trolling culture and the growing cult of Apple, a bizarre trend emerged: fake iPhone features that convinced people to destroy their own phones.
As odd as it sounds, these hoaxes weren’t as obvious scams as they might seem today. They were sleek, well-designed mockups that looked just like official Apple ads, claiming each new iOS update secretly unlocked incredible hardware abilities. One claimed to make your phone waterproof. Another encouraged you to drill into your shiny new iPhone 7 to access a secret headphone jack.