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X will soon stop allowing users to hide their blue checkmarks, and some users are not happy.
Previously, a blue tick on Twitter was a mark of a notable account, providing some assurance to followers of the account's authenticity. But then Elon Musk decided to start charging for the blue tick instead, and mayhem ensued as a wave of imposter accounts began jokingly posing as brands.
After that, paying for a blue checkmark began to attract derision, as non-paying users passed around a meme under blue-checked posts, saying, "This MF paid for Twitter." To help spare paid subscribers this embarrassment, X began allowing users to hide their blue check last August, turning "hide your checkmark" into a feature of paid subscriptions.
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