Let’s check out the specimens! | photo by Mike Kemp/In Pictures via Getty Images
The most important thing to know about social media is this: Most people don’t post.
You know this. I know this. God knows this. I am going to limit my analysis to text-based sites because video sites such as TikTok, YouTube, and Instagram are not my ministry. This analysis may transfer in whole or in part to those platforms, for all I know.
The silent majority of every successful text-based social media site is lurkers. These are sane, normal people with sane, normal lives. They are well-balanced and have hobbies. One of those hobbies is visiting social media sites, where they are usually looking for either information or entertainment. They’re the audience.
The development of trolls appears to be the internet’s version of...
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